Packaging is one of those elements that is very essential to the mini business but it is often not thought about regarding the impact it can have on a business daily. At the end of the day, food packaging is used to ensure consumers with good quality food product which is well protected from external microbes and bacteria and when it is best to eat. Without packaging, you wouldn’t know a regular wafer from KitKat.
Sample packaging allows new food product to be tested into the market instead of mass-producing an entire range of food products. A sample product is a miniature version of a larger product which consumers can try out before opting for a larger product. A sample product can also help businesses to decide which sort of packaging will be the best for their product.
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The Main Features of Food Packaging
Protection: The main purpose of packaging is to protect the food product from any harm that could happen during storage, handling, or transport. Packaging helps keep the food products safe from manufacture till it reaches in consumer’s hand. It also serves to protect the food product from heat, humidity, and other contamination issues.
Durability: Perishable food items cannot survive without cover as there is a high chance for them to get contaminated. Using packing allows for food products to remain in better condition and helps store food products for much longer.
Distribution: Industrial food products need to be distributed. With proper packaging, food products can be sent to retailers faster and without a hassle. For businesses that have a wider market, packaging enables a smooth flow of trade without food products getting damaged too soon.
Branding: Attractive packaging has the ability to influence consumers into impulse buying a business’s product. In terms of food packaging, most people consume food that gives them utility. An appealing packaging can help boost that utility and make consumers very satisfied. Alongside, an appealing packaging differentiates a business’s product from that of its competitors which helps create a brand image. Logos customized on packages can help consumers eye them out at stores and make it easier for people to recognize the brand. This in term can help boost sales.
Customer Feedback: Since packaging includes tons of information, it also includes a contact number for consumers to share any problems or feedback. Hence, product development is easier as businesses from their feedback can target what to improve in their food product.
Marketing: While it is often not thought about but marketing and packaging can go hand in hand. There are many opportunities businesses can use to market their brand simply through their packaging such as putting business logo on the package, using marketing message such as business motto on the packaging and perhaps making eco-friendly packages that can help your customers distinguish your product from rivals
Safety: One of the most important roles of packaging is to inform and keeping its food content safe. Packaging contains information regarding the food product and the safety. Such as the packing date: use before and after, list of ingredients, use or no use of chemicals in the food product, where it is manufactured, and the way the food products are made.
Usability: Consumers want packaging that is best for their purpose. In terms of food packaging, consumers demand packaging that is sealed tightly so that food products do not spill, easy to fold and sort after use, and packaging that can be recycled. In today’s world where environmental awareness is much spread environmentally conscious people demand eco-friendly packaging that does not harm the environment. Sachet packaging is often desired by people on the go. Food products such as sugar, cream, coffee, and tea are often sold in sachets which makes them very portable and less space-consuming. Sachet packaging can also be used as a sample in the market to determine how well the product will be received.
Sustainability: Nowadays consumers are paying close attention to the packaging materials. They want their decisions to purchase food products to not harm the environment thus they appreciate and buy more of those food products which use reusable and recyclable packaging. The more a brand is environmentally conscious the better its product is receiving. This additionally can help food brands charge higher prices to consumers for their effort in saving the planet.
3 Types of Common Food Packaging
Styrofoam: A great insulator for hot and cold food so it is also good at maintaining its original temperature. However, it is non-biodegradable and harmful to the environment.
Plastic: It is great at preventing leakage when designed effectively and sturdy. However, this is also non-biodegradable and some plastics can be toxic for food products.
Cardboard: It is biodegradable and comparatively easy to print on. Nevertheless, it can often turn wet food into mush and is not effective in insulation or maintaining temperature.
A good packaging ensures quality, fit-for-purpose, uses less resources, and minimizes its carbon footprint. In need to achieve all these businesses need to work on the optimal design, easy usage, and effective use of materials to create the perfect packaging.
As days pass by, companies are more innovative with their packaging which allows them to maintain their brand image and have loyal consumers.
Without good packaging, it is not easy to convince your consumers to buy your food product. A bad packaging may demotivate your potential consumers to try out your product which can cause you to miss out on sales. Furthermore, your rivals will continuingly try to improve their packaging as much as product development to keep up with time and competition.
While the product itself may be the core, the packaging is the identity. Hence great importance should be given to the packaging when launching a food product.